USUNPLUGGED SECRETSOF ADVERTISING
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AVAILABLE NOW · KINDLE, SOFTCOVER & HARDCOVER

Every great
campaign began
with a person.

Meet the people who shaped Zimbabwean advertising.
Discover the stories behind the work.

Buy on Amazon Explore the book

Compiled by Azhar KhanFeaturing Titans of Industry

Unplugged Secrets of Advertising book cover — Featuring Titans of Industry
THREE EDITIONS. ONE REMARKABLE STORY.
THE STORIES ARE READY TO BE READ

Unplugged Secrets of Advertising
is available now.

The Titans of Industry and the Agency Heads, in their own words.

Choose your edition
01 / BEHIND THE BOOK✳

Part history.
Part masterclass.
Entirely human.

For half a century, the campaigns that shaped how Zimbabwe saw itself were made by a small circle of men and women whose names the public rarely knew.

This book unplugs their secrets.

From the pioneers in Titans of Industry to the leaders in The Agency Heads, discover the people, ideas and lessons behind an industry. The book closes with The Grass You Water and a directory of ZAAPA-accredited agencies.

A TASTE OF WHAT’S INSIDE

Words worth
taking with you.

Selected passages from Unplugged Secrets of Advertising.

“We are moving from persuasion to participation. From messaging to meaning. From attention to intention.”
Shannia BuchanPreface · p. 11
“The dreaming gap is not about circumstances; it is about courage.”
Azhar Khan & Joanna Hogg, on Michael HoggChapter Two: The Granddad’s Blueprint · p. 70
“You’re thinking about a face. You need to think about a story.”
Karen MutasaChapter Five: The Full Circle · p. 208
“Relationships are developed by the time you give them, not by the awards you receive.”
Praxie DzangareHow to Be Great in Advertising · p. 247
“Your brand is defined by your reputation and visibility, not by your company’s name or logo.”
Paul MakayaHow to Rebrand · pp. 261–262
“Sincerity is not the alternative to persuasion. It is the highest form of it.”
Azhar KhanFinal Chapter: The Grass You Water · p. 307
REASONS TO READ

More than a history.
A book to use.

01

The inside story of an industry.

Six Titans of Industry and five agency heads tell how Zimbabwean advertising was built, and how it is run today. Their lessons, collected in one book.

02

How Harare won at Cannes.

The story of War Dance, the film for Bata Shoes that brought Michael Hogg’s agency a Cannes Lion in 1995, and the standards that made it possible.

03

Playbooks you can use tomorrow.

Praxie Dzangare’s good, fast, cheap triangle and seven-step trust process. Reg Makuchete and Paul Makaya on rebranding. Tongai Bhebhe on client culture. Sapi Bachi’s leadership lessons.

04

The future of advertising, mapped.

A guide to spatial computing, AR, AI video and digital humans, with a five-level production ladder from a phone prototype to a permanent venue, and seven principles for doing it ethically.

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02 / CHOOSE YOUR EDITION

A story worth
keeping close.

Available now in Kindle, Softcover and Hardcover.
Choose your edition and order directly on Amazon.

01
Kindle edition cover preview

Kindle Edition

The stories, wherever you go. A digital edition for your Kindle reading experience.

Choose Kindle on Amazon
BEYOND THE BOOK

Stay close to
what comes next.

FREE EVENT ENQUIRIES

The book is available to buy on Amazon. Join the interest list for future gatherings, conversations and masterclasses. Event dates, venues and prices await confirmation.

No payment. No reservation. Book purchases are separate.
03 / BEYOND THE PAGES

More than a book.
A shared experience.

Ideas come alive when people come together.
Explore the experiences taking shape around the book.

Book + launch experience

The launch gathering

Express interest in a launch conversation, readings and a signing experience. Programme, venue and availability will be confirmed.

Date awaiting confirmationVenue awaiting confirmationPricing awaiting confirmation
Book + masterclass

Inside the industry

Express interest in an advertising masterclass and discussion inspired by the stories in the book. Hosts and dates to be confirmed.

Date awaiting confirmationVenue awaiting confirmationPricing awaiting confirmation

Experiences are being planned. Registering interest does not reserve a seat or purchase a book. Dates, programme, pricing and availability will be confirmed before booking.

04 / THE NEXT BOOK

Bring your story to
Book II.

Applications are open for contributors to Unplugged Secrets of Advertising II. Share the lesson only you can teach, upload your chapter and introduce the author behind it.

Apply as a contributing author Review the chapter guide, photo requirements and submission terms before applying.
  1. 01
    Prepare your chapterShape approximately 2,500 words around a story and its practical lessons.
  2. 02
    Introduce the authorAdd your biography and a publication-ready colour portrait.
  3. 03
    Submit for reviewRead the submission guide and terms, then send one secure application.
EVERY GREAT CAMPAIGN BEGAN WITH A PERSON.

These are the people.

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Unplugged Secrets of Advertising · Featuring Titans of Industry