Welcome
Congratulations on taking the next step towards best-selling author status. The source welcomes authors on board and explains that the guide is intended to help them get on the right track with their chapter.
Choose and refine your topic
If you have a topic you think is strong, share it. The source anticipates a private author consultation to refine the chapter so it is a good fit for the book and flows with the other chapters.
While authors naturally want to demonstrate expertise and promote their businesses, the guidance says the strongest promotion comes from teaching without overtly advertising your services. You may use yourself or your website as an example, but the more useful teaching you give readers—and the less you push yourself—the better the chapter is likely to be received.
A two-part structure
The supplied document suggests viewing the chapter in two parts.
1. A story that introduces the concept
Readers love stories. Before telling people what to do, introduce why they would want to do it. A story can make a concept interesting and teach its lesson in a memorable way. Once readers understand why the idea matters, they are more likely to want the process behind it and to learn how they can achieve—or avoid—the same result.
The story may be your own, a client’s, or an example of what to do or not to do. Do not name people without permission or reveal harmful information about someone else. The source recommends keeping stories positive and, even when describing someone down on their luck, ending on a positive note.
2. A numerical breakdown or roadmap
Transition from the story into practical steps, such as “7 steps to achieving financial freedom”, “10 things to consider before buying a house in any market”, or “15 foolproof ways to eat smart and feel great”. This second section is the practical core of the chapter: it teaches readers how to pursue the result introduced in the story.
Together, the two sections explain why readers should care and then give them a checklist or numbered path they can follow. For readers ready to act, this becomes their roadmap.
Teach generously and protect rights
Give readers as much real information as you can. The source encourages authors not to hold back: demonstrating how much you know can show readers the value of working with you. At the same time, do not disclose trade secrets or intellectual property that you do not own or have permission to use.
Length
The source describes about 2,500 words as a strong chapter length for this type of compilation. It allows roughly 250 words either side, so a useful working range is about 2,250–2,750 words, while asking authors to stay as close to 2,500 as possible. That length is intended to keep the book readable while giving you enough room to make your point succinctly.
Biography and photograph
Your biography and photograph are intended to appear on a page after your chapter. The bio can tell readers about you, how to reach you, and where they can join your list. The source recommends keeping the bio to about one Word page.
For the photograph, the source ideally asks for a professional, friendly image on a white background, especially where custom covers may be involved. It encourages a smiling, approachable portrait. The separate Author Photo Requirements govern the image submitted through this website.
Ghostwriting note in the source
Keep it useful and clear
The closing guidance stresses that the aim is to pass along information that genuinely helps others. What feels simple to you may be profound to a reader who does not live inside your profession every day. Sound information often becomes more useful when it is broken down simply enough for readers to apply.
If you have a question about the chapter before applying, contact launch@unpluggedsecrets.com.